Singnup bonus : No
Minimum bet : 0.1 €
User rating : 7
Live betting : Available


     Full Expekt review

Expekt

Six reasons to choose Expekt!

1 A European Company

Expekt is headquartered in Gibraltar, has a betting licence for the entire EU and is independently audited. Our cutting edge technology guarantees that all transactions are fast, safe and secure.

2 Online betting for everybody

Expekt has everything needed for players of all levels to have fun and bet online. We have individual help sections, live help on card tables and our customer support teams are available 365 days a year. Go and explore our site to find out what’s on offer.

3 A huge range of sports bets and live betting

Games are more exciting when you have a bet on and Expekt offers the best choice of bets across all of your favourite sports from football and tennis right through to motor racing and ice hockey. Live betting allows you to bet right up to the 90th minute in the really big games.

4 Make use of our Poker welcome bonus! Play for free, for real money and in
big tournaments
Download our user–friendly and secure software now to start testing yourself and improving your poker skills against other online players. Our regular tournaments guarantee winnings of over $1.25M every month! Sign up today to take advantage of our 200% welcome bonus on your first deposit and get access to other great offers and tournaments.

5 Casino offers huge jackpots and better returns than the high street

The Expekt casino pays out 96% of the take meaning your chances are much better than on the high street. We are independently audited so you can be sure that all of our games are fair and trustworthy. Play for fun or for cash and go for our progressive jackpots. Check out Dark Knight now!

6 We are here when you need help

Our customer support team are here 7 days a week and are only a click away, ready to answer any questions you may have. Live online help is also available on the card tables.

To learn more about Expekt, click here.

Let us help you take the first steps in the world of sports betting. On this page you’ll learn how to create and credit and account on Expekt. We’ll also show you how to get answers to any questions you have by consulting the FAQ and 'The Sport Dictionary'. Follow the first two steps below to quickly get started on Expekt:

1 Registering with Expekt

Registration is quick and easy. Just click on the link below. Fill out our registration form by choosing a username and password that is secure and easy to remember. Once your registration is validated, just credit your account in order to bet on Expekt.

2 Crediting your account for the first time

Before you can start betting with Expekt, you will need to credit your account. Depositing money on Expekt is completely secure. Use your username and password to log in, click on ‘credit’ and follow the on-screen instructions.
Your first deposit can be made using any of the following payment methods:

Credit Card

If you have a VISA / Electron or Mastercard, you can choose a payment method that is both practical and immediate

Bank Transfer

Wire transfer is a universal way to make this deposit. You can transfer money directly from your bank online, usually for free. Please be sure to fill out the reference number too. Thank you!

Electronic Wallet

The e-wallet system allows you to maked eposits and with draw money easily, quickly and affordably.

Other ways to pay

Other payment methods such as Diners Card, are also available through a Moneybookers account.

To register click here 

 Singnup bonus : 20 £
 Minimum be : 2 £
 User rating : 8.7
 Live betting : Available

               
       Full BETFAIR review

PokerStar

 PokerStars

PokerStars is the world’s largest poker site, with millions of players worldwide, over 50 billion
hands dealt, and a tournament starting every second.
With the best poker software in the industry, PokerStars has the largest selection of poker
games and award-winning 24/7 support.
PokerStars is also home to the world’s largest weekly online poker tournaments and qualifies
more players to the World Series of Poker* than all the other sites put together. PokerStars
also exclusively qualifies players to the European Poker Tour (EPT), which is the world’s
richest poker tour, as well as the ground-breaking Asia Pacific Poker Tour (APPT) and Latin
American Poker Tour (LAPT).

Poker Room Review
Games available: Texas Hold’em, Mixed Hold’em, Omaha, Omaha Hi/Lo, Mixed Omaha Hi/Lo,
Mixed Hold’em/Omaha, Seven Card Stud, Seven Card Hi/Lo, Five Card Draw, 2-7 Single Draw,
2-7 Triple Draw, Razz, HORSE, Badugi, Triple Stud, 8-Game Mix. These games are available as
cash games, tournaments and Sit & Go’s.
Special Features
PokerStars offers players many special features including; poker table themes, poker player
images, opponent poker notes, player statistics, hand history, custom layouts, session options,
detached chat, advanced lobby filters, table re-sizing, table focus choices, currency and time
zone options, and internet connection status displays.
The software is available for both PC and Mac users alike.
Tournament Poker
PokerStars offers qualifying satellites for:
• World Series of Poker (WSOP)*
• European Poker Tour (EPT)
• Asia Pacific Poker Tour (APPT)
• Latin American Poker Tour (LAPT)
• North American Poker Tour (NAPT)
• UK & Ireland Poker Tour (UKIPT)
• Australia New Zealand Poker Tour (ANZPT)
• France Poker Series (RPS)
• Italian Poker Tour (IPT)

• Estrellas Poker Tour

• World Championship of Online Poker (WCOOP)

• Spring Championship of Online Poker (SCOOP)

• PokerStars Caribbean Adventure (PCA)

• World Cup of Poker (WCP)

* WORLD SERIES OF POKER and WSOP are trademarks of Harrah’s License Company, LLC (“Harrah’s”). Harrah’s does 

not sponsor or endorse, and is not associated or affiliated with PokerStars.com or its products, services, promotions 

or tournaments.

Real Money

PokerStars offers a large selection of real money poker games, from micro-limits of $0.01/$0.02 

up to high stakes games of $1000/$2000, in many varieties and betting structures, including 

Limit, Pot Limit and No Limit.

Back vs Lay Odds Explained

To 'back' a selection in a market is to place a bet for something to happen. This is like a bet that you would place with a traditional bookmaker.

To 'lay' a selection in a market is to place a bet for something NOT to happen, or in other words, bet against something happening.

In the example below if you 'back' Barcelona, you are placing a bet on Barcelona to win the match.

If you 'lay' Barcelona, you are placing a bet that Barcelona will not win the match. In this instance you will win your bet if Bayern Munich win the match, or the match ends in a draw.

"Lay" bets work differently to “Back” bets. When laying a team you play the part of the traditional bookmaker. If your bet doesn’t work out as planned, you need to payout as a traditional bookmaker would.

If you lay Barcelona for €100 (Backers Stake in the image) at odds of 2.0, you need €100 to cover the potential pay out if Barcelona wins the game. This is your liability on the bet.

Similarly if you lay Barcelona for €100 at odds of 2.1, you need €110 to cover the potential pay out.

In both cases you can only win the ‘Backers Stake’ of €100.

It’s important to be aware that your liability can exceed your potential winnings.

For example, laying Barcelona for €100 at odds of 2.1 means your liability is greater than your stake.

Odds Types

You can display odds on Matchbook in the following formats:

• US Odds
• Decimal Odds
• Hong Kong Odds
• Malaysian Odds
• Indonesian Odds
• % Odds

The Matchbook odds ladder is based on the US odds format. If you are playing in any other format your odds will be rounded to the nearest point on the US odds ladder.

Odds Explained

US Odds

US Odds are indicated with either a + sign, or a - sign.
If the odds have a + sign, it shows you how much you would win for a 100 stake.
If the odds have a - sign, it shows you how much you need to stake to win 100.

Example:

If you bet €100 at +500 you will win €500, with your stake also returned
If you bet €500 at -500 you will win €100, with your stake also returned.

Decimal Odds

Decimal odds are displayed inclusive of your stake; so, to calculate your return (including stake) you simply multiply your stake by your odds.

Example:

Betting €100 at 6.0 returns €600 (€500 winnings + €100 stake)
Betting €500 at 1.2 returns €600 (€100 winnings + €500 stake)

Hong Kong Odds

Hong Kong odds are similar to decimals but do not include your stake. To calculate your winnings, you simpy multiply the HK odds by your stake.

Example:

If you bet €100 at 5.0 you will win €500, with your stake also returned.
If you bet €500 at 0.2 you will win €100, with your stake also returned.

Malaysian Odds

Malaysian odds are indicated with either a + sign, or a - sign and are expressed in decimals.
If the odds have a + sign, you simply multiple your stake by your odds to calculate your winnings.
If the odds have a - sign, you multiply your stake by 1/odds to calculate your winnings.
Note, you ignore the negative sign in the calculations

Example:

If you bet €100 at -0.20 you will win 100 x 1/0.20 = €500, with your stake also returned.
If you bet €500 at +0.20 you will win 500 x .2 = €100, with your stake also returned.

Indonesian Odds

Indonesian odds are just like US odds, just divided by 100.
If the odds have a + sign, it shows you how much you would win for a 1 unit stake.
If the odds have a - sign, it shows you how much you need to stake to win 1 unit.

Example:

If you bet €100 at +5.0 you will win €500, with your stake also returned.
If you bet €500 at -5.0 you will win €100, with your stake also returned.

% Odds

% odds are a representation of the chance your bet has of being successful. These can be converted to decimal odds using the simple formula below.
100 / % chance = decimal odds

Example

If a bet has a 50% chance of winning then the odds are 100/50 = 2.0

Exchenge sites :

How to calculate live odds following a red card

The impact of a red card in soccer depends on a number of factors, particularly, team strength, current score and time remaining. You can use these three factors in a Poisson calculation to determine the likelihood of each result following a dismissal, which is especially useful for live bettors.

Is it harder to play against ten men?

One of soccer's oldest clichés is that it's harder to play against ten men, than eleven. Given the rarity a team with a numerical disadvantage win, when they do, it's more memorable than the more frequent matches they lose.

Generally the punitive nature of a dismissal greatly disadvantages a team, and with more extensive data available we can easily debunk the idea that ten men can regularly out-perform eleven.

After 100 EPL games this season, there have been 18 red cards. So far, the team with the numerical advantage has scored 12 goals and conceded just 2 during the period of play where 10 played against 11, compared to conceding ten and scoring just seven whilst team numbers were level.

Two red cards resulted in successfully converted penalty kicks, which would increase the chances of an immediate score, but even this data, which is limited to goals scored or allowed, would appear to refute the suggestion that playing with ten men is no disadvantage.

Every performance indicator we have looked at shows a decline for the team that is red carded

We can analyse how the balance of play is altered by a dismissal by observing the chances created by each team both before, and after a dismissal, taking particular notice in how the expected goals figures for each team alter.

How teams expected goals alter following a red card

The average time a red card has been shown this season is just past 60 minutes - which is typical for the EPL - and as a result, sixteen sides have enjoyed a period of play with a man advantage.

When evenly matched, the side to benefit from the red card, on average made an attempt on goal every 9 and ½ minutes, but this time was halved following the dismissal. Similarly, the carded team shot less frequently than previously.

Goal expectation - by analysing chances created - predicted a goal every 66 minutes for the non- carded team while playing with even numbers, but this improved to an expected goal every 40 minutes after the dismissal.

Therefore every performance indicator we have looked at shows a decline for the team that is red carded. In short, their capacity to score goals is reduced and they are more likely to concede following a dismissal.

These conclusions should be enough to refute the opening cliché that 10 men are difficult to play against, but bettors should be intrigued to know how this affects live betting?

How to use Poisson to calculate live odds following a Red card

The impact of a red card on a game will depend on the relative quality of each team, the current score and the amount of time remaining.

Wider goal based studies show that a team who are reduced to ten men underperform, on average, by 0.6 of a goal compared to pre-game expectations, through scoring fewer and allowing more goals.

Based on pre-game odds that featured a red card since 2002, the Premier League teams who received a red card were expected to win 33% of matches. On average, they were expected to score 0.2 fewer goals per game than they conceded, highlighting that red cards are more often awarded to the weaker teams – which can be expected, given they make riskier challenges.

The effect of the dismissal reduced their overall win percentage from the expected 33% to just below 17%. On average they scored close to a goal, but allowed 1.8, therefore confirming the 0.6 goals per game average previously mentioned.

As stated earlier, the average time for a red card is 60 minutes. So a carded side on average plays for half an hour with ten men and sees its goal difference per game reduced by 0.6 of a goal.

We can therefore use this figure to adjust the live odds of a game to reflect the red card. The 0.6 goals per game underperformance relates to playing the final half hour with ten men. Bettors should understand that this will increase if the red card is shown earlier in the game, or decrease if the dismissal occurs later in the contest.

The impact of a red card on a game will depend on the relative quality of each team, the current score and the amount of time remaining

We therefore need to calculate how the underperformance caused by a red card might change over 90 minutes.

Fewer red cards are shown early in a game, but by using the data that is available and incorporating the rate at which scoring decays over a match, we can estimate that a side immediately reduced to 10 men at the start of a game would underperform by around 1.45 goals.

This average underperformance caused by a red card decays as time elapses in a similar manner to scoring in general.

Everton vs. Swansea – Impact of a red card on live soccer betting

By using the Everton vs. Swansea EPL Week 10 game as an example, we can judge the impact of a red card on live soccer betting.

The average underperformance mentioned above reaches 0.6 of a goal at 60 minutes, however when Swansea were reduced to ten men in the 72nd minute, it had fallen to 0.45 of a goal, while a side reaching the 85th minute before seeing red costs them just 0.2 of a goal.

From a Poisson approach Everton began the game as favourites, and were expected to average 1.8 goals per game to Swansea’s 0.9, giving them a 58% chance of winning the match.

Immediately before the red card, with the game tied at 0-0, Everton's chances of winning had reduced to 34%, and their goal supremacy had fallen to 0.27. The combined total goal expectation for both teams was close to 0.8 for the remaining 20 minutes.

The moment Shelvey was dismissed 0.45 of a goal was added to Everton’s overall supremacy of 0.27, by taking goal expectation from Swansea and adding it to the hosts.

Now with Everton's numerical advantage, an expected supremacy of 0.72 goals and the 0.8 expected goals prior to the red card, we can use a Poisson approach to estimate Everton’s new chances of winning.

The change in circumstances meant Everton were expected to score an average of 0.76 goals to Swansea’s 0.04. But with such little time remaining, the draw was still a significant possibility.

Everton's winning chances increased from 34% to 51%, a boost they were unable to capitalise upon. Despite their numerical advantage, a home win was only slightly more likely than the combined chance of a Swansea win or a draw, due to the time remaining in the game.

There is of course scope for tactical flexibility once one team is reduced in numbers. Swansea, for example, are yet to register a shot at goal whilst playing with ten men this season, perhaps indicating an overtly defensive stance, even for a carded side. Bettors should therefore consider newly generated Poisson odds as a guide, and take into consideration other factors such as tactics and momentum.

This article highlights Poisson's adaptability to go beyond simply calculating pre-match odds, and emphasises its use to calculate the impact of a red card on live soccer odds, giving bettors a powerful tool, when looking for an edge during live betting.

Click here for the latest EPL odds.

Asian Handicaps Explained

The idea of Handicaps

In a handicap you bet on a single match is a tournament or an event for the winner or a tie, considering the handicap. Handicap games can in certain cases be closely compared with the 1×2 games, however not all handicaps have to chance of a tie for either the bet of the outcome. In football and ice hockey the handicap is usually given in a form of 0.0, 0.5, 1.0 or 1.5 goals, in basketball the handicaps are usually larger.
Examples of handicaps:
In a 0.0 goal handicap you only bet on the winner, so it’s not really a proper handicap, more like a money line – a bet which you can read about further down. A 0.5 handicap is probably the most common form of handicap betting. In this case the booker gives half a goal handicap to one of the teams. This naturally shows in the setting of the odds. As an example case a football match Arsenal vs. Liverpool, with half a goal handicap given to Liverpool. A bettor betting for Liverpool wins, if the game is a tie or if Liverpool wins. E.g. an outcome of 0-0 would mean that the match ended with a score of 0-0.5. If Arsenal wins, the bet is lost. An outcome of 1-0 would mean that the bet ended with 1-0-5. In hockey these handicaps almost always covers the overtime. As an example, Detroit-Colorado, with 0.5 handicap given to Colorado; in this case the bettor who bet for Detroit will win, if Detroit wins at the latest, during overtime. Tie or Colorado winning (during playing time or overtime) would mean loss for those who bet for Colorado. In hockey the most common handicap is 1.5 goals. So even if Colorado gets a 1.5 handicap, it would still be enough for those who bet for Colorado if the game ends by one goal by Detroit. For example if the game ends 4-3, for the bet the outcome would be 4-4.5.

Asian Handicap Bets

+0 This is a “zero handicap”. You win, if the team you’ve bet on wins and you’ll lose if they lose. If it’s a tie you’ll get your money back (push).
-0,25 Consists of +0 and -0,5 handicaps. You’ll win with your whole bet if your team wins. You’ll lose the whole bet if they lose. If it’s a tie you’ll get half of your money back (losing the -0,5 but getting the money back for the +0 bet).
-0,5 Means straight win. You’ll win if the team you’ve bet on wins, and lose if they tie or lose.
-0,75 Consists of half -0,5 and half -1 handicaps. You’ll win with the whole bet if the team you’ve bet on wins with at least two goals. You’ll lose the whole bet if your team ties or loses. With a one goal win you’ll win half of the bet and get the other half back (winning the -0,5 bet and getting the bet back for the -1 bet).
-1 You’ll win if your team wins with at least two goals, or you’ll lose if your team ties or loses. If your team wins with one goal, you’ll get your bet back.
-1,25 Consists of -1 and -1,5 handicaps. You’ll win with the whole bet if your team wins by at least two goals and you’ll lose the whole bet if your team ties or loses. With one goal win you’ll get half of your bet back and lose the other half (back from the -1 bet and lose the -1,5 bet).
-1,5 You’ll win if your team wins with at least two goals, and lose if they win with one goal, ties or loses.
-1,75 Consists of -1,5 and -2 handicaps. You’ll win with the whole bet if your team wins by at least 3 goals and lose the whole bet if your team wins with one goal, ties, or loses. With an even two goal win you’ll win half of the bet and get the other half back (win the -1,5 bet and get the -2 back).
-2 You’ll win, if your team wins by at least 3 goals and lose if they win with one goal, tie or lose. With an even two goal win you’ll get your bet back.
+0,25 Consists of +0 and +0,5 handicaps. You’ll win the whole bet if your team wins and you’ll lose the whole bet if they lose. If it’s a tie you’ll win with half the bet and get the other half back ( win the +0,5 bet and money back for the +0 bet).
+0,5 You’ll win if your team wins or ties. You’ll lose if your team loses.
+0,75 Consists of +0,5 and +1 handicaps. You’ll win with the whole bet, if your team ties or wins. You’ll lose the whole bet if your team loses by at least two goals. With one goal defeat you’ll lose one half and get the other half back (lose the +0,5 bet and get +1 bet money back).
+1 You’ll win if your team ties of wins. You’ll lose if your team loses by two goals. With an even one goal defeat you’ll get your money back.
+1,25 Consists of +1 and +1,5 handicaps. You’ll win with the whole bet if your team ties or loses. You’ll lose the whole bet if your team loses by at least two goals. With an even one goal defeat you’ll win with half the bet and get the other half back (win with the +1,5 bet and get your money back for the +1 bet).
+1,5 You’ll win if your team loses by one goal, ties or loses. You’ll lose if your team loses by at least two goals.
+1,75 Consists of +1,5 an +2 handicaps. You’ll win with the whole bet if your team loses by one goal, ties or wins. You’ll lose the whole bet if your team loses by at least three goals. With an even two goal defeat you’ll lose half the bet and get the other half back (lose the +1,5 and money back for the +2 bet).
+2 You’ll win if your team loses by one goal, ties of wins. You’ll lose if your team loses by at least three goals. With an even two goal defeat you’ll get your money back.
Handicaps can be bigger in certain cases but the principle remains the same.

188BET

About Us

188BET has a simple mission: to offer you the best online entertainment experience.

WHY CHOOSE 188BET?

THE BEST ODDS

Odds at 188BET are up to 20% better than those on offer from a betting exchange (after you've paid commission on your winnings). This gives you several key benefits:

• As we're a conventional bookmaker, you don't need to wait for your bid or offer to be matched.
• We can offer higher and earlier liquidity, so you can place bigger bets.

So you win on both fronts, getting better prices and a better service.

Our theoretical hold on Asian Handicap markets is less than 1.5% on the English Premier League and top German, Italian and Spanish leagues. This means better value to you.

MORE MARKETS

We are the in-play specialists, offering on average 10,000 live games for in-play betting every month.

Our soccer markets cover over 400 different leagues. As well as the usual major leagues, 188BET also offers:

Greece Div.2 / Italy Serie C Cup / Poland Div. 2 / Russia Div. 1 / Croatia Cup / Bulgaria Cup / Norway Cup / German Bundesliga 2 / Romania Div. 1 / Cyprus Cup / Denmark Div. 1 / France Ligue 2 / Thailand King's Cup / Brazil Serie B / Japan League 1 / Korea K-League / Argentina Primera Div… and many more!

If we've missed any leagues out, or there is something new you would like to see on our site, then please let us know!

VARIETY OF PRODUCTS

We offer an extensive range of betting products on 188BET.com.

Apart from sports betting, 188BET also specialises in live casino and traditional casino entertainment. We carefully assess various online casino games from around the world, putting only the best selections on 188BET.com for you.

We are constantly improving our product line-up with new and exciting additions to ensure that we can bring you only the very best in online entertainment.

EASY ACCESS

The 188BET website is available in a number of languages for your ease of access. We are constantly working towards delivering our website in more languages to cater better to our global customer base.

You can also enjoy 188BET on the go with our industry leading 188BET Mobile Smartphone Sportsbook and Mobile Casino, designed for your iPhone or Android handset and Tablet at m.188bet.com. If you prefer using a feature phone, then use our WAP site at wap.188bet.com.

WIDE SELECTION OF PAYMENT METHODS

Payments can easily be made using our wide selection of payment methods. 188BET strives to offer its customers the best payment methods that suit individual preferences and are, at the same time secure, easy to use and fast in processing.

Please visit our Banking Help page for more details on available Deposit and Withdrawal methods.

CUSTOMER SERVICE

We focus on the needs of our customer by staying true to our core service principles:

• The customer always come first
• Your satisfaction drives our business
• We will always strive to exceed your expectations

At 188BET, we endeavour to provide a quality customer experience and we welcome your feedback to constantly improve our services. If you have any queries or suggestions, our friendly customer service officers are available to assist you via LiveChat, telephone and email.

FINANCIAL SECURITY

All clients' funds (deposits and winnings) are held in a segregated reserve account with Kleinwort Benson Bank and Standard Bank Isle of Man. This means that your money is ring-fenced and safe at all times.

COMPANY INFORMATION

188BET is owned by Cube Limited, which is fully licensed and regulated by the Isle of Man Gambling Supervision Commission.

We recognise that betting and gaming is a form of entertainment. Set up in 2006, 188BET is now an established operator with a team of qualified, experienced professionals who strive to provide our customers with the best online entertainment experience through excellent product offering and superior customer service.

For media or corporate related inquiries about 188BET or Cube Limited, contact the Corporate Affairs team.

 Singnup bonus : No
 Minimum bet : 1 £
 User rating : 7.4
 Live betting : Available

           
        Full 188 BET review

SMARKETS

                           About SMARKETS

Our Mission

Smarkets takes a stand for integrity by providing a superior online investment platform that facilitates honest, user-centered trading in regard to sports, politics and current events.

Who is Smarkets?

We began as a small group of investors and developers who saw the potential to apply financial trading principles to the online sports world. With that in mind, we set out to make a difference in the industry by developing an online platform focused on honest, user-centered trading.

The Full Story

Smarkets is a betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. The company was founded in 2008 by a team of finance and software engineering professionals and is backed by a consortium of private investors. As an exchange, Smarkets facilitates peer-to-peer betting where users set their own odds and bet against each other not only before an event starts but right up until the end of any event. Taking the role of the industry challenger, Smarkets is set to outperform the competition by offering consumers access to its agile trading platform at unparalleled value. By creating a modern betting exchange that combines cutting edge technology with a focus on transparency and treating the customer fairly, Smarkets is leading the innovation in the sports betting industry.

With a background in Finance and Software Engineering, Co-founder and CEO Jason Trost has brought his knowledge of trading systems to the gambling industry. Smarkets has assembled a team with a wealth of technical expertise, allowing them to focus on developing a well-engineered product. The trading platform was written using the Erlang programming language, and provides a resource-orientated API. This focus on the product means that the Smarkets platform is fast and efficient, capable of processing a transaction in milliseconds and coping with over a thousand transactions per second. With continuing attention to the site’s engineering and speed, Smarkets are gearing up their platform to pose a serious challenge to other established betting exchange operators.

Smarkets offers trading opportunities on all major sports, and has previously received media coverage for its range of niche and special markets on Politics, TV and Entertainment, and Current Affairs. Functioning as a prediction exchange, Smarkets markets have been used to predict the outcomes of major events, including elections, awards ceremonies, and sporting fixtures. This is because the prices on a Smarkets market can be considered as an indication of the collated knowledge of all traders participating in the market. If a price increases, the event outcome is considered to be more likely to occur, while if the price is low, the occurrence of this outcome is considered less likely. During the 2010 UK General Election, Smarkets markets were a good indication of who would win the leaders’ debates. More recently, Smarkets markets have predicted the outcome of the Labour Party leadership and the 2012 American Presidential Election.

The access to deep market data makes Smarkets markets a useful tool for media outlets who wish to anticipate the outcome of events. Many media organisations habitually quote the odds of a bookmaker to give an indication of the likelihood of an event occurring, and betting exchanges offer even more accurate predictions of future events. Smarkets odds have been quoted by a number of media outlets, including the BBC, City AM, Bloomberg, the Financial Times and the New Statesman.

Singnup bonus : 100%
Minimum bet : 0.05 €
User rating : 7.3
Live betting : Available

    
      Full SMARKETS review

MATCHBOOK

About Us

Value

Matchbook is a sports betting exchange community, driven by cutting edge technology and a focus on offering value back to our customers.

Innovation

We actively encourage our thinking to be focused on innovation so we can constantly improve and enhance our product. Our goal is to provide a best-in-class platform so our users can have the ultimate online gaming experience.

Liquidity

We want to grow our community by focusing on our liquidity, one market and sport at a time. To do this, we ensure we have critical mass along with the best price and liquidity offering in the industry, before we add any further markets. We firmly believe thatMatchbook's 1% commission charge will continue to drive long term volume to our platform.

We are resolutely committed to low-margin, high volume betting and we aim to continue to disrupt the market with a focus on quality liquidity for the customer.

Matchbook is licensed and regulated by the Alderney Gambling Control Commission (AGCC) and the UK Gambling Commission.

Press Releases

All the latest from the Matchbook Press Office, including announcements on new products, sponsorships and promotions can be found right here.

About Matchbook

Matchbook is a revolutionary sports betting exchange designed for the professional and savvy sports bettor. Matchbook has one main goal, to return the maximum amount of value to the punter.

Matchbook's liquid markets and low commissions offer all punters a competitive advantage over betting with a regular bookmaker or other betting exchange alternatives.

Having been in operation since 2004, Matchbook has the most significant pool of US sports liquidity available. The company was acquired in 2011 by a group of investors with background in the UK sports wagering and banking sectors.

Their goal, to become a similarly significant player in the European and Asian betting markets, begins with the launch of a multi-lingual and multi-currency site, alongside mobile applications, in early 2012.

Matchbook.com is licensed by the Alderney Gambling Control Commission

Multi-currency

14/3/2012 - Matchbook.com Ready to expand in European & Asian market

Matchbook Betting Exchange is delighted to announce the release of their new multi-currency platform. This will allow all customers to bet in Euro, Sterling, Canadian and Hong Kong Dollars, as well as the previously available US Dollars. Since being newly acquired in early 2011, there has been heavy investment in the product and this is the first of a number of exciting announcements, including a fully functional mobile application, to come in the next few months.

Commenting on the announcement, Andrew Pantling, CEO of Matchbook.com said:

"We are very happy to announce that all customers of Matchbook will now be able to bet in currencies other than USD. Since March 2011 , when the company was newly acquired, the growth we have achieved has surprised even us. This further confirms our belief that the industry is crying out for a low commission, betting exchange alternative which delivers value back to the punter."

These are exciting times for Matchbook and sports gamblers alike, and will allow us to expand on the growth we've already seen, as well as adding to our position as the number 1 place to bet NFL, NBA, NHL and MLB."

WSOP 2012

31/5/2012 - Matchbook.com Announces Team Pros For 2012 World Series of Poker

Sam Trickett, JP Kelly, Roberto Romanello, Matt Perrins, James Akenhead And Daniel ‘Jungleman’ Cates Among 10-Strong Team To Represent Betting Exchange in Las Vegas

With the World Series of Poker 2012 underway Matchbook.com is pleased to announce its roster of team pros who will officially represent the company at this year’s WSOP.

Boasting close to $20 million in live tournament earnings Matchbook’s poker team is made up of some of the biggest stars in the game.

European Player of the Year Sam Trickett will be amongst the team at this year’s Series and is eagerly anticipating his entry into the Big One for One Drop tournament, the world’s largest ever poker tournament with a staggering $1million buy in.

Roberto Romanello, who recently scooped two European Poker Tour awards, is also among the impressive line-up which features two-time bracelet winner JP Kelly, last year’s bracelet winner Matt Perrins, former WSOP final tablist James Akenhead and last year’s final table bubble boy John Hewitt.

Also on the team are well-known Brits, Martins Adeniya and Ben Vinson. Jarred Solomon is the lone South African with Daniel ‘Jungleman’ Cates the sole American player.

Despite not having any high profile live tournament honours to his name Cates is largely regarded as one of the best online no-limit hold’em players in the world and is keen to make his mark in this year’s WSOP.

Josh Green, Matchbook’s marketing manager commented: "Although Matchbook doesn’t have a poker product we are striving to become the number one destination for all poker betting and have just put up some markets for this year’s WSOP which cover bracelet bets and special match ups for the One Drop tournament. The volume and liquidity we are taking for these bets is unrivalled."

Sam Trickett added: "It was an easy choice partnering with Matchbook for the WSOP. Not only are all the players extremely talented but the majority of the team are also very good friends. It’s a unique environment to have as a poker team but provides us all with added support. I’m sure we are all going to have a fun and profitable summer together."

Matchbooks Team Pro’s can be followed at Matchbookmedia.com, a newly launched sports content site that will be going live on June 1, 2012 providing blogs and updates from all the players at this year’s WSOP and beyond.

Matchbook’s WSOP betting markets can be found at Matchbook.com/poker.

Signup bonus:100 %
Minimum bet:0.01 $
User rating : 7.4
Live betting : Available

     Full MATCHBOOK review

SkyBet

About Sky Bet

It matters more when there's money on it and that's a fact. Sport becomes even more exciting. There's more passion, more pleasure and more pain. Football, horse racing, golf, cricket, tennis, rugby, speedway... the list goes on and on!

Sky Bet primarily offer an online sports betting service although our customers can also use the service on their mobile or through their TV. To bet with Sky Bet you need to open a free account and register a debit card, credit card or e-wallet. You can then deposit into and withdraw from your account as your needs require. Any bets are deducted from your balance and your winnings from bets are added back to it.

For great value betting, choose Sky Bet.

About Sky Poker

Sky Poker is one of the UK's leading online poker rooms. Play in £'s with no download required, get cash rewards when you join and play and enjoy the thrill of having your hands reviewed on Sky Poker TV (Sky Channel 865*). We have an active community where our players can chat as well as enjoy the forums and blogs. We offer Texas Hold'em and Omaha in a variety of exciting torunaments and cash games.

To play at Sky Poker you need to open a free account and register a debit card, credit card or e-wallet. You can then deposit into and withdraw from your account as your needs require. Any poker stakes are deducted from your balance and your winnings are added back to it.

About Sky Vegas

Sky Vegas is where you can find all the best games all in one place. Sample the thrills of online gaming with our online casino. Start instantly (no downloads) and choose from more than 130 games from Roulette and Blackjack to Deal or No Deal and Chain Reactors.

To play at Sky Vegas you need to open a free account and register a debit card, credit card or e-wallet. You can then deposit into and withdraw from your account as your needs require. Any stakes are deducted from your balance and your winnings are added back to it.

About Sky Bingo

Sky Bingo lets you play bingo online and connect with a great community of bingo players. Play bingo and make some new friends online or play one of our exciting casino-style games 24 hours a day, 7 days a week.
Join in the online chat with other bingo players from around the country and watch out for some great competitions to win a wide range of prizes.

To play at Sky Bingo you need to open a free account and register a debit card, credit card or e-wallet. You can then deposit into and withdraw from your account as your needs require. Any bingo stakes are deducted from your balance and your winnings are added back to it.

*Available to Sky TV subscribers in the UK and ROI only

Once you have an account with one of the products above you can use it for all Sky's Betting and Gaming sites; Sky Bet, Sky Poker, Sky Vegas and Sky Bingo.

Sky Bet, Sky Casino, Sky Poker, Sky Vegas and Sky Bingo are all fully licensed and regulated by the UK Gambling Commission (licence number 038718) in respect of customers located in Great Britain and the Alderney Gambling Control Commission (licence number: 04C1C2) in respect of customers located outside of Great Britain.

 Signup bonus : No
 Minimum bet : 0.05 £
 User rating : 7
 Live betting : Available

     Full SkyBet review

Ladbrokes

About Ladbrokes

The name Ladbrokes is synonymous with betting and gaming: the hallmark of a leading betting brand. The Company, the origins of which date back to 1886, employs over 13,000 people in the UK and over 14,000 in total. It is one of the world's leading betting and gaming enterprises. Ladbrokes is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,800 betting shops. In addition to its extensive retail presence Ladbrokes offers thousands of betting markets on a daily basis via the Internet, mobile and telephone. Ladbrokes has underperformed in the digital space in recent years, particularly given the ongoing strength of its brand. To address this it launched a new online Sportsbook in 2013 and in May of that year a groundbreaking partnership with Playtech became operational. Integration of Playtech's product continued throughout the year with the launch of the Vegas tab and Mobenga mobile service. In early 2014 migration to Playtech's iPoker and Live Dealer services progressed the integration. With further product launches scheduled for Q2 2014 as well the delivery of Playtech's IMS back office and a single wallet Ladbrokes digital and mobile services will be in a significantly enhanced competitive position ahead of the World Cup 2014.

Strategy

Our business objective is to build an ‘e’ enabled international betting and gaming business.

Below are the five critical success factors which the business has prioritised in order to realise its strategic ambition and grow shareholder value:

Retail excellence
Retail betting has evolved to become a genuine leisure experience over recent years in both our core market and overseas. We strive to innovate continually, providing customers with a differentiated product offer, whilst optimising both margin and operational efficiency.

Digital capability
The digital betting and gaming market continues to grow and is becoming increasingly competitive. We aim to provide flexible technology which allows us to deliver the broadest range of products to customers.

Pricing, trading and liability management
The utilisation of a proprietary trading platform, enhancement of algorithims and increasing use of automated trading tools enables us to improve liability management and reduce earnings volatility.

Customer and brand
Ladbrokes is still the most recognised betting brand in the UK. We invest to evolve the brand with an emphasis on excitement. The development of our offer, be it in Digital or Retail, is centred around improving the experience of customers.

Regulatory leadership
The continued evolution of tax and regulation is a key influence on the development of our business. Ladbrokes seeks to play a lead role in ensuring that the Government and all regulatory authorities fully understand our industry and its significant contribution to the economy, employment and taxes.

Retail excellence

Progress in 2013

• 121 new shops opened in the UK delivering good returns
• 1,400 Self Service Betting Terminals (SSBTs) rolled out across the UK Retail estate along with Sky TV and Wifi in every shop
• Market leaders in Belgian retail betting market
• Continued expansion in Spain

Priorities in 2014

• Optimisation of the UK Retail estate to improve quality of earnings
• Improve performance of SSBTs
• Successful rollout of 9,000 new machine cabinets across the UK Retail estate
• Evaluation of our offer in Belgium with the introduction of SSBTs and virtual products
• Further growth in Spain through a growing presence in newly regulated regions with Catalunya a priority for 2014

Customer and brand

  

   Progress in 2013

• Ladbrokes brand still the most recognised betting brand in UK and consistently the most used betting brand in the UK
• Launch of Ladbrokes Live, improved in-store presentation of product, rolled out across Retail estate
• Launch of Ladbrokes brand in Australia where research showed 25% awareness level despite having no physical presence in the country previously

Priorities in 2014

• Launch of new advertising campaign to further enhance Ladbrokes brand appeal
• Re-energise of our Odds On loyalty card offer
• Maintain position as number one betting brand in UK

The Ladbrokes Vision and Values

Our values provide us with a framework within which everyone working in Ladbrokes, in shops, stadia, contact centres and offices, can feel part of something bigger. This sense of common purpose and a Ladbrokes way of doing things is part of our drive towards a culture of excellence, in which all of our 16,000 people are aligned in one direction to deliver success. Our values also help to bring energy and excitement into our environment, making Ladbrokes a better place to work.

Our Vision

Having a clear vision is critical to business success. Ladbrokes knows where we want to be and how to get there. We have a clear sense of purpose and understand that we are on a journey, with goals along the way. Our vision is to be the e-enabled international betting and gaming business. This means using proprietary technology to distribute our products, service our customers and gain access to new territories and distribution channels. It also means leveraging the tremendous power of the Ladbrokes brand to drive us forward in a multi-channel marketplace.

Our Core Values

We have developed a core set of values to provide a framework for us to deliver on our vision. These values were defined by people working at every level and in every location of our business and guide us in everything we do. As such, they truly represent the spirit of working at Ladbrokes in terms of who we are and what we aspire to be. These values are represented by four core themes – Buzz; adding energy and excitement to the Ladbrokes experience, for ourselves and our customers, Bold; having the confidence to go beyond the everyday. Team; understanding and respecting the players in our team, working towards one goal and Winners; striving to get things right and doing things better, faster and with more imagination.

   Signup bonus : 100%
  Minimum bet : 0.1 £
  User rating : 7.4
  Live betting : Available


       
       Full Ladbrokes review

Bet-at-home

Betting is human nature

Betting has been popular throughout history. It's no wonder that playing for goods or money is a part of human nature and goes as far back as civilisation itself. Whether or not it's for money, betting is fun! It's about being right. And who doesn't want to make the most of that feeling every now and then?

bet-at-home.com has been a star among European online game providers and bookmakers for more than a decade. The bookmaker provides countless people with fun and joy every day. With over three million registered customers from all over the world it is one of the continent's most successful companies in its area. 

At www.bet-at-home.com the online specialist provides a diverse range of offers in sports betting, casino, games and poker. The company currently operates from Austria, Germany, Malta and Gibraltar. The bookmaker has also made a name for itself as a competent and reliable partner in international sports sponsorship. With its continually growing innovative range of products, currently available in 18 languages, the company is well on its way to becoming one of Europe's leading online bookmakers.

A success story takes its course

Jochen Dickinger and Franz Ömer founded the company in December 1999 in Wels, Upper Austria. The website www.bet-at-home.com was online just three months later. At the beginning only online sports betting was available. Thanks to rapid growth and innovative ideas, the online bookmaker continually broadened its products. In May 2000 bet-at-home.com brought the live score service www.livescore.cc onto the market. In November 2005 came the online casino. One year later its own poker platform was launched and in June 2009 came the games section. 

On average, there are currently 14,000 bets placed on more than 50 different sports every day. There is also an ever-growing selection of live bets to ensure all the excitement of the games.

From the initial vision to a successful international company

Founded in 1999 as a Limited company, in May 2004 there was a capital increase and a change into a corporation. In December of the same year the company was floated in the stock market. More capital increase came over the following years. Since April 2009bet-at-home.com has been a significant part of the "BetClic Everest Group", a leading French group in the field of online gaming and sports betting. 

bet-at-home.com's shares, based in Düsseldorf, are listed in Frankfurt (Xetra) and Vienna. The corporation holds 100% of bet-at-home.com Entertainment Ltd. This branch in Linz is mainly responsible for the transfer of technology within the group as well as for the development of in-house software. bet-at-home.com Holding Ltd., based in Malta, holds its Maltese gaming licence for sports betting, casino and poker, issued by the Lotteries & Gaming Authority (LGA) in Malta.

At home all over Europe: more than 3.2 million customers trustbet-at-home.com

In the successful year of 2012 the company had a turnover in betting and gaming of around 2.04 billion euros (2011: 1.78 billion euros). The gross earning (= bet stakes minus bet wins), the most important figure for online gaming, rose in the same year to around 85 million euros (2011: 73 million euros). A significant reason for this popularity is the excellent customer service. Queries are handled very quickly by the multi-lingual team, currently operating in 18 languages. At the moment there are around 240 highly qualified and motivated employees successfully advancing bet-at-home.com.